Amazon is now among the top corporations of the world. Amazon went to become the 2nd company in the United States to achieve a value of 1 trillion dollars, which is massive seeing that Amazon started in Jeff Bezos’ garage 25 years ago.

Even though Amazon’s quest from a new venture to significant world superiority is the consequence of a mix of components and luck as well, you will find easily visible lessons that companies, small or big can benefit, especially when considering free temporary email address . Listed below are some of the most important lessons you can learn from Amazon’s incredible achievements:

1. Make sure there is a connection between your email and your website

An important wisdom you can study from Amazon’s method of email advertising is the amount of work it invests into making certain that their email will serve as the extension of their website. For Amazon, e mail is not merely another aspect of advertising, it serves as an expansion of their website, in terms of aesthetics and features. Sending temporary emails that are too distinct from your website in terms of look and feel is not good for user immersion and brand recognition.

2. Establish an optimized follow up process for customers

The most significant tools in the email advertising system of Amazon is its capability to consistently keep up to the point in which a buyer makes a purchase. This is dependant on the psychological theory that is known as mere-exposure effect, also referred to as the familiarity theory.

The familiarity theory states that people have a tendency to like something that they do not like at first once they experience recurring contact with it. Amazon takes advantage of this fact, and email advertisers can make use of this too.